Courses / Revenue Management
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Revenue Management

Revenue Management

Master Pricing Strategy and Demand Optimization
Revenue management isn't just for big hotel chains with fancy RMS software. This course breaks down the principles, frameworks, and practical techniques that independent hotels and restaurants can implement immediately to capture more revenue from the same inventory. From dynamic pricing fundamentals to channel mix optimization — this is your complete playbook for selling the right room, to the right guest, at the right price, at the right time.
📚 28 lessons
⏱ 10+ hours of content
📈 Advanced level
🏆 Certificate included
$89
One-time purchase · Lifetime access
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What's Included

  • 28 video lessons (10+ hours of content)
  • Revenue management Excel toolkit (forecasting, pricing, analysis)
  • Rate structure planning templates
  • Competitive set tracking spreadsheet
  • Demand forecasting workbook
  • Channel mix analysis tool
  • Menu engineering worksheet
  • Weekly revenue meeting agenda template
  • KPI dashboard template
  • Lifetime access to all materials
  • Certificate of completion

Course Preview

Independent properties leave 15-25% of potential revenue on the table every year. Not because they lack demand — because they lack systems.

They price by gut feel. They give OTAs too much power. They discount when they should hold firm. They don't forecast, so they can't plan staffing, purchasing, or marketing around demand patterns.

This course fixes all of that. No expensive software required. Just proven frameworks, spreadsheet tools, and the strategic thinking that separates top-quartile RevPAR performers from everyone else.

We built this with input from revenue managers at independent hotels generating $2M-$50M annually.

Course Curriculum

1
Revenue Management Foundations
▼
  • The revenue management mindset shift
  • Key metrics: ADR, RevPAR, GOPPAR, TRevPAR
  • Demand patterns and segmentation basics
  • Setting up your revenue management calendar
2
Pricing Strategy
▼
  • Cost-plus vs. value-based vs. dynamic pricing
  • Building your rate structure (BAR, packages, fences)
  • Competitive set analysis and rate positioning
  • Length-of-stay pricing and restrictions
3
Demand Forecasting
▼
  • Building a basic demand forecast in Excel
  • Historical data analysis and pattern recognition
  • Event and compression night identification
  • Unconstrained demand estimation
4
Channel Management
▼
  • Direct booking strategy and cost analysis
  • OTA management: rate parity, content, ranking
  • GDS and corporate channel optimization
  • Metasearch and Google Hotel Ads fundamentals
5
Restaurant Revenue Optimization
▼
  • Menu engineering and pricing psychology
  • Table turn optimization
  • Daypart analysis and yield management
  • Private event and group pricing
6
Advanced Techniques
▼
  • Overbooking strategies and displacement analysis
  • Total revenue management beyond rooms
  • Ancillary revenue opportunities
  • Building a revenue culture across departments
7
Reporting & Action
▼
  • Weekly revenue meeting framework
  • KPI dashboard setup (no software required)
  • Competitive intelligence gathering
  • 90-day revenue action planning

Who This Course Is For

  • Independent hotel owners and operators
  • Revenue managers at small to mid-size properties
  • Restaurant owners wanting to optimize pricing
  • Resort operators managing seasonal demand
  • Bed & breakfast and boutique hotel owners
  • Hospitality professionals transitioning to revenue roles
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