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Marketing

Marketing

Drive Direct Bookings and Build Your Brand
Every dollar you spend acquiring guests through OTAs costs 15-25% in commission. Every direct booking is pure margin. This course teaches independent hospitality operators how to build a marketing engine that drives direct demand — through digital advertising, social media, email marketing, reputation management, and brand building. No agency required. Just proven frameworks you can execute in-house.
📚 22 lessons
7+ hours of content
📈 Intermediate level
🏆 Certificate included
$69
One-time purchase · Lifetime access
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What's Included

  • 22 video lessons (7+ hours of content)
  • Marketing strategy planning templates
  • Website audit checklist
  • Social media content calendar templates
  • Email marketing sequence templates
  • Google Business Profile optimization guide
  • Paid advertising campaign templates
  • Review response templates
  • Brand voice guidelines worksheet
  • Lifetime access to all materials
  • Certificate of completion

Course Preview

OTAs control your distribution. Google controls your visibility. Review sites control your reputation. It doesn't have to be this way.

The independents that thrive don't just accept the platform economy — they build their own demand channels. Direct booking websites that convert. Email lists that drive repeat business. Social media that creates desire. And a brand identity that makes them the obvious choice.

This course is the playbook. Built for operators who want to take control of their marketing without hiring an expensive agency.

Course Curriculum

1
Marketing Strategy Foundation
  • Defining your brand positioning and voice
  • Understanding your guest personas
  • Competitive marketing analysis
  • Annual marketing calendar planning
2
Website & Direct Bookings
  • Website conversion optimization
  • Booking engine UX best practices
  • Rate parity and direct booking incentives
  • Landing page design for campaigns
3
Search & Online Visibility
  • Google Business Profile optimization
  • Local SEO for hospitality
  • Google Hotel Ads and metasearch
  • Content marketing strategy
4
Social Media Marketing
  • Platform strategy (Instagram, TikTok, Facebook, LinkedIn)
  • Content creation for hospitality (photo, video, stories)
  • Paid social advertising fundamentals
  • Influencer and partnership marketing
5
Email Marketing
  • Building your email list (ethically)
  • Pre-arrival, post-stay, and win-back sequences
  • Promotional campaigns that drive bookings
  • Email design and deliverability best practices
6
Reputation Management
  • Review response frameworks
  • Proactive review generation
  • Managing negative reviews and crises
  • Using reviews for operational improvement
7
Paid Advertising
  • Google Ads for hospitality (search and display)
  • Meta (Facebook/Instagram) ad campaigns
  • Retargeting strategies
  • Measuring ROAS and attribution

Who This Course Is For

  • Hotel and restaurant owners managing their own marketing
  • Marketing managers at independent properties
  • Revenue managers wanting to drive more direct demand
  • Social media managers in hospitality
  • Anyone spending too much on OTA commissions
  • Properties launching a new direct booking strategy
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